Television Advertising Tips

December 21, 2016

Are you advertising your products and services on TV yet? If not, then I think you’re missing out on a vast amount of leads and potential customers that can be yours. A lot of business owners are intimidated by the thought of advertising on TV, but you shouldn’t be wary of this option if you’re thinking about trying it.If you’re thinking about running television ads, then you should stick to principles of direct response marketing to get your information out there. Nothing is more wasteful than brand advertising, and when done on TV, it can be a real profit killer. So instead, focus on gaining attention from your audience, and then concentrate on getting them to view your entire ad in its entirety.Would you like to know some of the ways that you can go about making television advertising a success? If so, then great, because I have some little-known tips that I would like to share with you. Here’s the first tip when it comes to advertising on TV:

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1) Get them to put the remote downYou see you only have about 1 to 2 seconds to catch the eye of your windows 10 product key prospect, or else they’re going to turn the channel on you. So your goal is to have them put the remote controller down. The best way to do this is with a free offer. Offer your prospects a deal they can’t refuse and watch as your conversion rates skyrockets.You have to imagine your ideal prospect as an extremely lazy person. They have a soda in one hand, a remote in the other, and a pizza box on the table in front of them. They’re just clicking up a storm on their TV until they finally reach your television ad. It’s at this point where you will want to convince them to view your entire ad.Like I said, one of the best ways to do this is with a free offer. Offer a free report, free CD, free DVD, free brochure, and etc. People love things for free (even the lazy person that I just mentioned), and it’s a great way to inspire people to take action. Make your offer so good that it will want to make the lazy person put down the soda can down, and give you a call. Here’s another tip for advertising on TV:2) Advertise on the right channelsTo do this, you will have to pinpoint your ideal prospect, and also do a bit of testing. One channel might be more responsive than the other, so it’s your job to figure out which channel is best for you.

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You see everybody has their own favorite channel to watch. And most people today have satellite or cable television, so most of the time they get a “dose” of news from windows10explained.com channels such as CNN and MSNBC. But every now and again, these people will go to their local channels just to browse the news or to watch a popular show that only comes on local channels.Like I said this requires a bit of testing, because without it, you won’t know what channel is pulling the most response for you.Use this television advertising tips the next time you’re thinking about advertising on TV.Good luck with your television advertising efforts.

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